SM Digital Theater - the FIRST TRUE digital cinema in the Philippines - opened its doors to the public on November 14, 2007 at The Block SM City North EDSA with Beowulf 3D as it's first movie shown. Since then, SM Digital Theater opened up opportunities for 3D cinema and featured some of the biggest 3D movies like Up, A Christmas Carol, Avatar, & Cloudy with a Chance of Meatballs, giving moviegoers a fully immersive experience.
SM Digital Theater shows its flexibility by also showing 2D Hollywood movies like Transformers 2, Harry Potter and the Half Blood Prince, G.I. Joe and Wolfman. The noticeable difference is the unparalleled clarity of movies compared to movies show in regular 35-mm film.
SM Digital Theater took a giant leap ahead of the digital pack when it became the first cinema to bring in the cutting-edge motion effect seat simulators in December 2009. SM Digital Theater offers seats that move with every action-packed movie scene. With this new innovation, SM Digital Theater adds a whole new dimension to the cinematic experience.
Since its first branch at The Block, SM City North EDSA, SM Digital Theater has rapidly grown with the birth of 0 more branches in SM Megamall, SM Mall of Asia, SM Southmall, SM Manila, SM Marikina, SM Sta. Rosa, SM Clark, SM Baguio, SM Iloilo and SM Cebu. To date, SM Digital Theater has multiplied and now has a total of 38 units running in 28 branches nationwide. SM Digital theater continues to stamp its place as the leader in digital technology by bringing this cutting-edge cinematic experience to millions of Filipinos nationwide.
SM Digital Theaters will soon open more branches this year so Experience the Difference. SM Digital Theater – So Clear. So Real.
The digital experience is the new approach to enjoy movies. It is a set of equipment consisting of a digital camera projector, sound system, server, storage, delivery mechanism and security processes as defined by the Digital Cinema Initiatives (DCI), an organization established in March 2002 as a joint venture of the biggest names in the movie industry like Disney, 20th Century Fox, Paramount, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Studios to establish and document voluntary specifications for digital theaters to ensure a uniform and high level of technical performance, reliability and quality control.
A digitally produced or digitally converted movie can be distributed to theaters via satellite, physical media, or fiber optic networks. The digitized movie is stored by a computer/server which "serves" it to a digital projector for each screening of the movie.
SM Digital Theater uses real silver-screens to ensure high-quality light reflection to give you the brightest colors and sharpest pictures.
The SM Digital Theater technology delivers razor-sharp and life-like images for the ultimate in picture quality. Digital theater technology delivers a true digital picture with incredible clarity and vibrant colors every show by casting a range of up 35 million colors; a feat that can never be equaled by any ordinary movie film.
With the SM Cinema's digital theater technology color fading, jumping and film scratching become obsolete concepts. The SM Digital Theater offers a consistent image with no degradation over time. SM Digital Theater lets moviegoers enjoy razor-sharp motion pictures every screening, in the way the directors and producers intended them to be delivered. SM Cinema brings this unparalleled picture quality to millions of Filipinos across the archipelago revolutionizing the movie industry. With outstanding, long-lasting picture quality and unparalleled pixel response time, it's easy to see how SM Digital Theater technology delivers an incredible movie experience that will keep you coming back for more.
In addition, the Dolby digital sound system magnificently creates the unsurpassed total movie experience. SM Digital Theater boasts its top quality digital surround sound system that delivers amazingly crisp sound quality. Digital surround sound ensures that you will not miss a spoken word, sigh and musical note. It places you at the center of the stage, hearing everything as if you were at the center of every scene. Miscued dialogs and sound lapses are a thing of the past as digital technology ensures that everything is timed and heard perfectly.
Moviegoers get to watch the best Hollywood movies in 3D with exceptional clarity. The SM Digital 3D is an entertaining experience that is nothing short of incredible. We deliver a perfect image from any seat in the house. Audiences will find themselves immersed in the movie more than ever! 3D picture is so real that actions leap right of the screen and into the laps of moviegoers. Everything is so clearly defined that you would want to reach out and touch it.
The perfect cinema is both clean and comfortable. SM Digital Theater promises just that! With specially redesigned seats, SM Digital Theater will make you sit back and relax as you enjoy pristine and clear images brought to life right before your eyes. Nobody ever wants sticky floors and stinky comfort rooms. That's why SM Digital Theater ensures godliness in cleanliness standards. SM Digital Theater's newly renovated cinemas boast unique and modern interiors which will surely give audiences the feeling of watching movies in the digital futuristic age!