SM CinemaCINEMAS

1. 1. Privacy Statement

SM Cinema., including its parent company, subsidiaries, affiliates, and related companies, collectively, SM Cinema collects, processes and stores personal data about you when you avail of its products and services, including its websites and mobile applications, participate in their events, apply for a job with them, or enter into any contract with them ("Services"), provided that you have given your express consent.

This privacy policy has been prepared to better serve any person who avails of the Services of SM Cinema to inform him/her of how their personal data is collected, used and secured by the SM Cinema.

Please read our privacy policy carefully to get a clear understanding of how SM Cinema collects, uses, protects or otherwise handles your personal data in accordance with Republic Act No. 10173, or the Data Privacy Act of 2012, and its Implementing Rules and Regulations (collectively, the "Data Privacy Act").

2. 2. Collection of Personal Data

SM Cinema collects information you provide directly to it, such as when you attend or participate in any of its events, respond to a survey, register, create or modify your accounts in any of its websites and/or mobile applications, contact customer support, apply for a job with them, enter into any contract with them or otherwise communicate or interact with SM Cinema (the "Event").

3. 3. Use and Processing of Personal Data

SM Cinema may use and process the personal data collected about you to allow you to avail of the Services and/or to participate in the Event, other similar events to be provided by or held by the SM Cinema, including the processing of your application, publication of your name should you win the same, and other discounts, promos, sales, advertisements, marketing activities and commercial communications of the SM Cinema, including direct marketing. At all times, your personal data shall not be used or processed for any purpose that is contrary to law, morals, or public policy.

4. 4. Sharing of Personal Data

SM Cinema may share personal data between and among the entities comprising the same to enable them to provide you personalized Services. SM Cinema may also share personal data with vendors, consultants, marketing partners, and other service providers who need access to such information to carry out work on behalf of SM Cinema. If and when necessary, a data sharing agreement shall cover any sharing of data between and among the SM Cinema and/or its vendors, consultants, marketing partners, and other service providers. SM Cinema may also share information in accordance with any order from any relevant government agency as provided by law.

5. 5. Storage and Protection of Personal Data

SM Cinema has instituted policies and procedures which intend to protect personal data which it has collected and continues to collect. These include securing any document containing personal data, requiring the execution of non-disclosure agreements by its employees, consultants, vendors, suppliers and contractors, among others.

SM Cinema’s websites are scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to said website as safe as possible. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the personal data confidential. In addition, all sensitive/credit information you supply is encrypted. SM Cinema implements a variety of security measures when a user places an order, enters, submits, or accesses your information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

While there will always be a risk of unauthorized disclosure of personal data, SM Cinema believes that the foregoing safeguards are sufficient to prevent the occurrence of such unauthorized disclosure and is committed to updating and improving such safeguards in order to protect your personal data in compliance with the Data Privacy Act.

6. 6. Use of Cookies

Please note that in visiting SM Cinema's websites, cookies are utilized. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, SM Cinema uses cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved Services. SM Cinema also uses cookies to help it compile aggregate data about site traffic and site interaction so that SM Cinema can offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies. If you turn cookies off, some features will be disabled. Some of the features that make your site experience more efficient and may not function properly.

7. 7. User Responsibility

While we employ all necessary precautions to safeguard your information, we cannot warrant 100% cyber security. SM Cinema encourages you to use the latest version of web browsers. The most important reason to keep your browser up-to-date is for your own safety and security. Updated web browsers are normally equipped with security features that provide anti-phishing protection, improved parental controls and tools to prevent malware and other privacy threats.

Our website may also contain hyperlinks to third-party websites that are not owned or controlled by SM Cinema. The links to third-party websites are provided for your convenience and information only. SM Cinema advises you to read and study the privacy policy of third-party websites to determine how they handle and protect information they collect from you.

8. 8. Your Rights under the Data Privacy Act

As a data subject, you have the following rights under the Data Privacy Act:

1. a. You have the right to be informed of the collection and processing of your personal data, the purpose for which they will be processed, among others. Thus, you are required to read this privacy policy before giving your consent to the collection and processing of your personal data. If you have questions, please do not hesitate to ask us questions or clarifications and you may also contact our Data Protection Officer;
2. b. You have the right to object to the processing of your personal data. You will be given an option or opportunity to withhold your consent to the processing of your personal data whenever the SM Cinema communicates with you or by notifying our Data Protection Officer;
3. c. You have the right to have reasonable access to your personal data by notifying our Data Protection Officer;
4. d. You have the right to rectify or correct any inaccuracy or error in your personal data by submitting your request for rectification or correction to our Data Protection Officer;
5. e. You have the right to suspend, withdraw or order the blocking, removal or destruction of your personal data in accordance with the requirements of the Data Privacy Act. Please notify our Data Protection Officer if you wish to exercise this right;
6. f. You have the right to obtain a copy of your data in an electronic or structured format if the same is processed by electronic means and in a structured and commonly used format by submitting your request to our Data Protection Officer; and
7. g. You have the right to be indemnified if you incur damages due to inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of your personal data.
9. 9. Changes to the Privacy Policy

SM Cinema may change this Privacy Policy from time to time. If SM Cinema makes any significant change in the collection, use, and protection of personal data, SM Cinema will provide you notice through the Services or by some other means, such as email. It is encouraged that you periodically review the Privacy Policy in the SM Cinema website for the latest information.

10. 10. Contacting Us

If there are any questions regarding this privacy policy, you may contact our Data Protection Officer with the following contact details:

1. Title/Designation: Data Protection Officer

2. Postal Address: 10/F Mall of Asia Arena Annex Building, Coral Way corner J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City, 1300 Philippines

3. Telephone Number: (02) 8 831-1000

4. Email Address: [email protected]

11. 11. Consent

We will secure your consent prior to the collection and processing of your personal data, or as soon as practicable and reasonable in order to ensure continuation of the Services. Before you give your consent, you will be provided with an opportunity to read and review this Privacy Policy. If you are below eighteen (18) years old, SM Cinema requires you to secure consent from your parents or legal guardians in order to use any of the Services. SM Cinema does not specifically market to persons under eighteen (18) years old.

If you consent to the collection and processing of your personal data in accordance with the Privacy Policy, such consent shall be valid for the purpose for which they are collected or ten (10) years, whichever is shorter, or as may be required by applicable law or when necessary as provided by the Data Privacy Act, or unless you have expressly withdrawn such consent.

By checking the tick box on, I hereby grant my express, unconditional, voluntary and informed consent to SM Cinema (“Company”), its parent companies, subsidiaries and affiliates (collectively “Related Entities”), as well as its partners and necessary third-party service providers (collectively “Service Providers”), if any, and hereby authorize them to collect, store, process, retain, update, and retrieve my personal information and sensitive personal information for the purpose of signing up for customer loyalty memberships submitted through SM Cinema Club

1. Name – This information will let us identify and address you properly and allow the system to print your name to the ticket;
2. Household Size – This information will allow us to provide you and your family with exciting group promotional campaigns and rewards;
3. Birth Month – Your Birthday Month will allow us to provide you with exclusive promos and perks during your Birthday Month.
4. Email – This will be primarily used to send you a copy of your activation link, payment confirmation, and order slip, and can be used as an alternate channel to get in touch with you in case we cannot reach you via the contact number provided;
5. Contact Number – This will allow us to get in touch with you on your rewards, exclusive membership offers, membership updates, and orders; and,
6. City and Barangay – This information will allow us to create a community-based campaign for your family and friends.

The processing of said information may be made through the internal database, online, cloud storage and pursuant to the Company’s privacy policies. I was made aware of my rights as a Data Subject under the Data Privacy Act of 2012 and how to exercise the same. Further, I understand that I may access, update, or correct certain personal information, or withdraw consent to the use of any of my information as set out in this Data Consent Privacy Form at any given time by communicating with the Company, its Related Entities or Service Providers by sending a written request to [email protected].

As such, I also acknowledge and warrant that I have acquired the consent from all parties relevant to this consent and hold free and harmless and indemnify the Company, its Related Entities, and Service Providers to whom information was shared from any complaint, suit, or damages which I or any party may file or claim in relation to my consent.

The foregoing information shall be retained in our system for 5 years or as required by applicable law and regulations for legitimate business purpose, after which the system shall securely delete the data.

For more information about how we use and protect your data, how we comply with the Data Privacy Act of 2012 (R.A. 10173), you may visit SM Cinema Privacy Policy.

By checking the tick box on, I hereby grant my express, unconditional, voluntary and informed consent to SM Cinema (“Company”), its parent companies, subsidiaries and affiliates (collectively “Related Entities”), as well as its partners and necessary third-party service providers (collectively “Service Providers”), if any, and hereby authorize them to collect, store, process, retain, update, and retrieve my personal data and sensitive personal information for the purpose of contacting customer service submitted through SM Cinema.

1. Name – To Address the Customers Properly; and,
2. Email – Allow SM Customer Care to reply to any query from the customer

The processing of said information may be made through the internal database, online, cloud storage and pursuant to the Company’s privacy policies. I was made aware of my rights as a Data Subject under the Data Privacy Act of 2012 and how to exercise the same. Further, I understand that I may access, update, or correct certain personal information, or withdraw consent to the use of any of my information as set out in this Data Consent Privacy Form at any given time by communicating with the Company, its Related Entities or Service Providers by sending a written request to [email protected].

As such, I also acknowledge and warrant that I have acquired the consent from all parties relevant to this consent and hold free and harmless and indemnify the Company, its Related Entities, and Service Providers to whom information was shared from any complaint, suit, or damages which I or any party may file or claim in relation to my consent.

The foregoing information shall be retained in our system for 30 days or as required by applicable law and regulations for legitimate business purpose, after which the system shall securely delete the data.

For more information about how we use and protect your data, how we comply with the Data Privacy Act of 2012 (R.A. 10173), you may visit SM Cinema Privacy Policy.

By checking the tick box on, I hereby grant my express, unconditional, voluntary and informed consent to SM Cinema, (“Company”) its parent companies, subsidiaries and affiliates (collectively “Related Entities”), as well as its partners and necessary third-party service providers (collectively “Service Providers”), if any, and hereby authorize them to collect, store, process, retain, update, and retrieve my personal information and sensitive personal information for the purpose of processing ticket purchases submitted through SM Cinema Club

1. Name – Names are collected to allow the system to print the customers’ name to the ticket;
2. Email – Email will be use to deliver the e-ticket; and,
3. Contact Number – This will let us get in touch with you in case there is an update on your order.

The processing of said information may be made through the internal database, online, cloud storage and pursuant to the Company’s privacy policies. I was made aware of my rights as a Data Subject under the Data Privacy Act of 2012 and how to exercise the same. Further, I understand that I may access, update, or correct certain personal information, or withdraw consent to the use of any of my information as set out in this Data Consent Privacy Form at any given time by communicating with the Company, its Related Entities or Service Providers by sending a written request to [email protected]

As such, I also acknowledge and warrant that I have acquired the consent from all parties relevant to this consent and hold free and harmless and indemnify the Company, its Related Entities, and Service Providers to whom information was shared from any complaint, suit, or damages which I or any party may file or claim in relation to my consent

The foregoing information shall be retained in our system for 5 years or as required by applicable law and regulations for legitimate business purpose, after which the system shall securely delete the data.

For more information about how we use and protect your data, how we comply with the Data Privacy Act of 2012 (R.A. 10173), you may visit SM Cinema Privacy Policy.

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